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happn, the dating application from France, is launching a new advertorial marketing campaign domestically and internationally that highlights its recently rebranded structure and new focus on becoming the courting application that brings together passionate pursuits with discovering your nearby place.
The app has collaborated with Socialclub Paris, a artistic company, to build two ‘make it happen’ innovative films that highlight this new concentration of the application. The concept is to recreate and facilitate the old way of meeting like-minded persons. We normally obtain opportunity matches in spots of shared desire, no matter if a cafe, museum, exhibition, or area of fascination. happn’s plan is to make positive the possibility of you meeting like-minded individuals in individuals locales is significantly higher. You can look at the new campaign online video on the company’s LinkedIn article
Caroline Tressard Maunory, creative director at happn explained:
“With this campaign, we want to highlight the minor times of each day life in destinations shared by singles. Our imaginative wondering revolves all over the interplay of glances and the moments shared in these destinations. When you pick out a area, it’s because of the songs performed there, the atmosphere you discover there, and the men and women who go there.”
Sana, Atmnae, in cost of method at Socialclub added:
“And in the close, a lot of additional wonderful tales really don’t take place than there are encounters that grow to be lovely stories. For this campaign, we desired to highlight happn as a supporting hand to destiny, enabling us to find the persons we like in the destinations we really like – and that we may perhaps have frequented together with out even meeting.”
happn’s new marketing campaign is launching in France, Brazil, Denmark and Netherlands and hoping to make by itself recognised to singles throughout the summer season in significant cities.
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