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BLK, the Match Team dating application for Black singles, has announced a new marketing campaign which raises consciousness about the ‘Black tax’.
BLK describes that the Black tax is a monetary pressure place on Black persons who are turning out to be richer, as they then have to aid a lot less wealthy family members. The cause of this is systemic racism and financial inequality, and it is a important difficulty in the Black group, it shares.
To enable deal with this difficulty, BLK is providing out $250 reward playing cards to BLK buyers who have professional the Black tax.
Running between April 26 and May 3, BLK end users can utilize for a present card by submitting a “written story highlighting your personalized ‘Black Tax experience’ – emphasizing the private sacrifices you have built to financially help your household customers and sharing how you would use the $250 present card if you are picked as a winner”, the official rules condition.
The new initiative, established jointly with PR agency Arxna, was inspired by BLK exploration which observed that 79% of Black singles are not familiar with the Black tax principle.
The study also uncovered that a single in three Black singles about 40 fiscally guidance their less fortunate loved ones associates, with 46% of unemployed singles nevertheless having to also assist family users.
“At BLK, we are deeply committed to endorsing Black pleasure by our marketing initiatives and campaigns. We admit the money burden confronted by lots of Black families, and we think that it is our responsibility to guidance and uplift the community”, explained BLK’s Head of Brand and Internet marketing Jonathan Kirkland.
“This software is not just about giving monetary support to people impacted by ‘Black tax,’ but also about boosting recognition of this important problem that affects so many”, he added.
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